There has been a huge debate in recent times about which form of content marketing is best for companies, blogging or vlogging? While the blog vs vlog dilemma continues to unfold, we’re going to share what both are, and some of their most prominent benefits.
A blog is an online platform where an individual or organization can share educational and informational pieces of written content about specific industries and topics.
You can start a blog for free on platforms like WordPress, but with a small financial investment, you can get a hosting plan, register your own domain name, and get a business email. All these will give you more creative freedom to create a platform you love and are passionate about.
Aside from the above, all you need is a computer, a subject matter, good writing skills, and basic SEO knowledge to make sure you reach the right audience.
Blogging is a great way to become a leader in your industry, create a community of followers, and can also be used as a form of marketing thanks to Search Engine Optimization (SEO).
Whether you are starting your own personal blog or are creating one as part of your current business strategy, blogging can help you:
A vlog is the video counterpart to blogging. Simply put, instead of written content, you can create a vlog to share all your thoughts in video format.
If you have knowledge on a specific topic that you want to share with the world, aren’t a strong writer, but have the charisma and confidence to do it on screen, vlogging is perfect for you.
Becoming a professional vlogger does require more of a financial investment because although you can create a free account on a platform like YouTube, you will need the right filming equipment.
Some start with a simple webcam, but for a more professional outcome, we recommend you buy a video camera that records in high definition, a microphone, and the right editing toolkit.
While more demanding from a technical front, getting started in the vlogging industry is easier. You also don’t need to be a good writer, you just need the confidence to talk to your audience on camera.
In addition to the above, vlogging is still very new to the digital world. There are far fewer vloggers than bloggers, meaning you could capitalize on a still infant industry.
Lastly, websites that use video have a higher conversion rate to those who do not, so if you can create high-quality content in a specific niche, you may be sitting on a gold mine.1
Whether you choose to start a blog or vlog will completely depend on your preferences and skill set. If you’re charismatic, like to talk, are knowledgeable in a specific niche, and already have some half decent equipment then why not tap into the vlogging world.
On the other hand, if you like to write, are good at it, and don’t have the money to buy new equipment, blogging is the simpler, and probably the best option.