If you have a business but no blog for it, what are you waiting for?
Today, businesses all over the world are using blogs as an additional channel to communicate with their customers and increase online visibility.
Through blogs your customers can interact with you just as they would on social media or via email. Blogs can be used as a great marketing channel to boost sales. But if you really don’t have a blog for your business, you are in the right place. Below are ten reasons why you should start one today:
Blogging Drives Traffic
If you currently get traffic to your website without the use of the SEO benefits of blogging, you are probably using paid ads. Paid ads are expensive and will dig a deep hole in your pockets in the long run. Saving on costs is a key factor that enables the survival of businesses. What if I told you that you could spend nothing on paid ads and still get the traffic you need to your website?
Blogging makes all this possible.
Once you start creating blogs, you automatically increase your webpages which in turn results into more indexed pages on Google. This will benefit your business as your site will not only be available to people searching for related websites but to a larger market base. Sharing your content on social media creates a new channel for traffic and post shares.
2) Increased Conversion Rate
We already established that blog can drive traffic to your website. Traffic pretty much does nothing for business if it can’t be translated into leads. With blogging you are able to get a large potential market to your website and with the optimised CTA, visitors will be converted into leads. Add a relevant CTA button at the end of every post so that the traffic on your site is guided on what to do next. Ensure your CTA is of high quality, located in the right position, in the right colours and is matched with relevant words.
3) Increased Page Authority
Every business owner wants their website or page to have the highest authority. Page authority relates to a ranking given to any webpage based on how it scores on specific search results. This can’t be purchased anywhere regardless of how much money you have. Don’t fall victim to those conmen online who will promise to deliver this for a fee.
To get authority requires tons of work in creating content that is relevant, useful and interesting to the readers.
Before a customer commits to purchasing any goods or services from a company, the first thing they often do is an overall research of providers within the industry. If your company has posted a lot of valuable and educational content regarding the services or goods provided, you will be established as the industry leader automatically by Google search results. This increases the chance new customers visit your site.
4) Long-term Investment
Unlike other marketing strategies that are short-lived and have terminal deadlines, blogs are designed to be sustainable in the long-run. Once you create a blog for your website this piece of information is able to drive traffic to your site for as long as it is in existence. Several companies such as HubSpot the have reported that upto 90% of their overall leads are acquired from blogs posted over the past 12 months. This must be the reason why 45% of marketers believe blogging is the most important piece of content strategy.
5) Blogging is Cheap and Has High Returns
Cost-saving in almost all businesses forms part of the sustainability goals. You really can’t make good money if your costs are too high. Blogging is really affordable and if you choose to write the blogs yourself, you’ll only invest your time in it. If you decide to hire someone, the rates for articles are relatively low. To add onto this, the ROI is insanely high.
6) Anyone Can Do It
As long as you have basic language command and you are a master in the subject, you can sit down and create a blog. One does not need to be a tech guru to start blogging. Today there are so many platforms that aid users in creating blogs at no cost. Blogspot and HubSpot are great places to start. There are also apps that can guide you in identifying grammatical errors and plagiarism. Clearly, anyone can write a blog.
7) It is a Great Platform to Share Your Brand Story
What better place is there to tell your customers about your company than on your blog. Customers today want that brand which they can relate to. One of the best ways to become this is by telling your brand story. But how do we do this? Spend time and energy to create a unique POV that will promote your company’s mission and vision, stand out from other competitors and give your users important insight. Customers will remember your brand and the image will be permanently etched in them.
8) Create a Community
One of the best things about having a blog is the chance to create a community. Not only will you be able to create a community but also connect with different individuals who could, in turn, be your customers. Once you get interaction and conversations rolling through the comments sections, you will be able to get a glimpse of your customers views and acquire great feedback that could be useful to your company.
For all the reasons listed above, I believe it is crystal clear why you should start a blog. This could be one of the best decisions you could make for your business. Once you get into it there’s no looking back. Research on how to create the right blogs, create a relevant plan for your posts and you just might be surprised at how well it can work for your business.